Final Project

I’m pleased to share my final project with you!

Shady Side Academy Paper Edit

BLACK SCREEN

MUSIC: Uplifting music begins, setting a positive tone.

TRANSITION: Fade up from black, music lowers to hear sound bite.

VISUAL: Lower third graphic shows name and relationship with school as alum/parent speaks on screen.

Alum/Parent: Shady Side is a tight knit community.

TRANSITION: Bright light graphical treatment, music swells during transition and lowers again to hear sound bite.

VISUAL: Lower third graphic shows name and relationship with school as student speaks on screen.

Student: A lot of teachers tell me that the students are really different from other schools they’ve taught at because they’re eager to learn and appreciate learning.

TRANSITION: Bright light graphical treatment, music swells during transition and lowers again to hear sound bite.

VISUAL: Lower third graphic shows name and relationship with school as teacher speaks on screen.

Teacher: Teachers are here because they want to be here. Because they want to teach. And I think that’s what makes this place special.

TRANSITION: Bright light graphical treatment.

VISUAL: Five seconds long, the words “Shady Side Academy” and seal dissolve onto the screen over shots of campus, beginning with outside building shots, then changing to inside classroom and common areas showing interactions between teachers and students, and students with each other. Words and seal dissolve away.

MUSIC: Swells

TRANSITION: Bright light graphical treatment, with the word “Faculty”. Music lowers for sound bites.

Alum/Parent: When I was a student here, the faculty were so wonderful. You could tell they really enjoyed teaching. That’s still the case which is pretty neat.

Teacher: I know I’m changing lives, there’s no question about it. It’s what gets me up in the morning and lets me know that I’m doing something good.

Student: They really care about the person more than the grade or what they’re teaching. I think that’s the most unique part.

TRANSITION: Bright light graphical treatment with the words “Benefits of a Small School”. Music swells during transition and lowers again.

Alum/Parent: The class sizes are small, they do have the opportunity to get to know the kids and I think that’s really special. I think they see that it’s worthwhile, that their efforts matter.

Student: The good thing about Shady Side being so small is that I have overlapped a lot of teachers through the years. I think that’s good because you get to know them a lot better than if you had like a different teacher every single time you took a class.

Teacher: I don’t have to teach to a test. I can teach to what is best for the kids. That’s what I like best.

TRANSITION: Bright light graphical treatment with the words “Close Relationships”. Music swells during transition and lowers again.

Alum/Parent: My husband is also a Shady Side graduate and graduated in 1979. I think that was his favorite part of Shady Side, the bonds that he developed with his friends.

Student: Since it’s such a small school, I’ve gotten so close to some of the underclassmen too, so it’s going to be hard to graduate and leave them.

TRANSITION: Bright light graphical treatment with the words “Making a Difference”. Music swells during transition and lowers again.

Alum/Parent: Some of the strengths that I talked about with the faculty when I was here, they’re even stronger. There’s such an emphasis on getting extra help when you need it.

Student: My sophomore year, I was really overwhelmed with work and school in general, and Mr. Grandizio was my advisor. And I guess you don’t really know how well they know you, but I came in for a meeting and he could just sense that something was wrong, he would like ask me how school was going but I didn’t say anything. Then finally, he brought it up, and was like Is everything OK? and so I just kind of opened up to him and then I told him about everything and he really helped me through that. If he never would have sensed something was wrong, I wouldn’t have said anything.

Teacher: I know for a fact I have a positive effect on kids. Last week a student, ex-student, called me. He was sitting in a jazz club and he texted me and said I love this music, and it’s all because of you. That keeps me going.

TRANSITION: Bright light graphical treatment with the words “After Graduation”. Music swells during transition and lowers again.

Alum/Parent: As an alum, whenever you bump into somebody that went to Shady Side, whether you were there at the same time as them or not, there’s a bond there and I think that’s pretty special.

Student: I think the teachers are so special because they maintain relationships after the students graduate. A lot of my friends who graduated last year and a couple of years ago have talked about how they still talk to their past advisors.

Teacher: I’m probably in touch with 10 or 12 students who have graduated, some who have graduated as much as 10 or 15 years ago.

Alum/Parent: It’s really fun seeing them now.

TRANSITION: Bright light graphical treatment with the words “Family Legacy”. Music swells during transition and lowers again.

Alum/Parent: My grandfather went to Shady Side, he was in the class of 1928 and I have a lot of family that came through here. Who knows, maybe they’ll send their kids here too. Keep the legacy going.

TRANSITION: Bright light graphical treatment, music swells.

VISUAL: Five seconds long, seal, school name and tagline and website dissolve onto the screen over blue background. Words and seal dissolve away.

VOICE OVER: Learn more about what makes Shady Side Academy a community at www.shadysideacademy.org.

TRANSITION: Fade to black, music fades out.

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Paper Edit – First Draft

Shady Side Academy Paper Edit

This is the first draft of my paper edit for my final project. I have titled each section as I work out how to show these in the video, whether through graphics or images, or through simply letting the people tell the story.

What Makes Shady Side Special

Alum/Parent: Shady Side is a tight knit community.

Student: A lot of teachers tell me that the students are really different from other schools they’ve taught at because they’re eager to learn and appreciate learning.

Teacher: Teachers are here because they want to be here. Because they want to teach. And I think that’s what makes this place special.

Faculty

Alum/Parent: When I was a student here, the faculty were so wonderful. You could tell they really enjoyed teaching. That’s still the case which is pretty neat.

Teacher: I know I’m changing lives, there’s no question about it. It’s what gets me up in the morning and lets me know that I’m doing something good.

Student: They really care about the person more than the grade or what they’re teaching. I think that’s the most unique part.

Benefits of a Small Independent School

Alum/Parent: The class sizes are small, they do have the opportunity to get to know the kids and I think that’s really special. I think they see that it’s worthwhile, that their efforts matter.

Student: The good thing about Shady Side being so small is that I have overlapped a lot of teachers through the years. I think that’s good because you get to know them a lot better than if you had like a different teacher every single time you took a class.

Teacher: I don’t have to teach to a test. I can teach to what is best for the kids. That’s what I like best.

Close relationships

Alum/Parent: My husband is also a Shady Side graduate and graduated in 1979. I think that was his favorite part of Shady Side, the bonds that he developed with his friends.

Student: Since it’s such a small school, I’ve gotten so close to some of the underclassmen too, so it’s going to be hard to graduate and leave them.

Making a difference

Alum/Parent: Some of the strengths that I talked about with the faculty when I was here, they’re even stronger. There’s such an emphasis on getting extra help when you need it.

Student: My sophomore year, I was really overwhelmed with work and school in general, and Mr. Grandizio was my advisor. And I guess you don’t really know how well they know you, but I came in for a meeting and he could just sense that something was wrong, he would like ask me how school was going but I didn’t say anything. Then finally, he brought it up, and was like Is everything OK? and so I just kind of opened up to him and then I told him about everything and he really helped me through that. if he never would have sensed something was wrong, I wouldn’t have said anything.

Teacher: I know for a fact I have a positive effect on kids.  Last week a student, ex-student, called me. He was sitting in a jazz club and he texted me and said I love this music, and it’s all because of you. That keeps me going.

After Graduation

Student: I think the teachers are so special because they maintain relationships after the students graduate.

Alum/Parent: As an alum, whenever you bump into somebody that went to Shady Side, whether you were there at the same time as them or not, there’s a bond there and I think that’s pretty special.

Student: A lot of my friends who graduated last year and a couple of years ago have talked about how they still talk to their past advisors.

Teacher: I’m probably in touch with 10 or 12 students who have graduated, some who have graduated as much as 10 or 15 years ago.

Alum/Parent: It’s really fun seeing them now.

Family legacy

Alum/Parent: My grandfather went to Shady Side, he was in the class of 1928 and I have a lot of family that came through here. Who knows, maybe they’ll send their kids here too. Keep the legacy going.

Concept Paper with Creative Approach

Shady Side Academy Concept Paper

  • Focus
    • Commercial
    • 1-2 minutes
    • Website, YouTube
  • Brand
    • Respected PK-12 independent school
    • Strengths
      • good reputation
      • faculty/student relationships
      • quality education
      • city and suburban locations
    • Weaknesses
      • cost
      • distance between locations
      • perception as “rich school”
  • Audience
    • Parents ages 30-50
    • Living in Pittsburgh and surrounding areas
  • Content Points
    • SSA educational experience prepares children to succeed throughout their life
  • Creative Approach
    • Tell the story of the faculty and how they influence students, making a difference in their lives beyond their years at Shady Side Academy

Paper Edit Interview

For this week’s assignment, we needed to take an interview transcript and complete a paper edit to create a 2-3 minute script. The interview is with two U.S. Army Captains. The script is for a training video on leadership.

U.S. Army Leadership Video Script

CAPTAIN Y: Every soldier wants to make his mark to lead the team, be a part of the team. Nobody falls asleep at night to be in the Army to say I just want to get by tomorrow. They want to contribute.

CAPTAIN Z: There’s a stereotype that if you’re in the Army, that you’ve got to be a man, you’ve got to take care of your family. And you don’t ask for help.

CAPTAIN Y: Everybody can always use some help, whether it’s personal, professional. It’s only going to make you that much better as a leader. As Captains in the U.S. Army, it’s a rank. As you take that charge, you don’t just feed, you don’t just listen; you nurture that philosophy of the Army values, the philosophy of helping each other, the philosophy of teamwork. Keeping that team healthy is most important.

CAPTAIN Z: You’ve got to keep communication open, and you don’t always have to talk to them from a Commander to a subordinate standpoint. You just talk to them man-to-man, and you learn a lot from your soldiers when you do that.

CAPTAIN Y: We actually, as Commanders, live for our soldiers as we do our own families. A soldier is no good without his family.

CAPTAIN Z: Once in command, I had 92 soldiers that I took command of. But I also know that I had families that came with it.

CAPTAIN Y: Whatever their support system is, you do all that you can to support it.

CAPTAIN Z: I’ve never seen a unit come together more than when a soldier or a soldier’s family needs help, it’s a great motivator to know that you’re helping one of your soldiers. We have the support of our family at home, but our unit is a family. And when one of them is in trouble, we all come to their aid.

CAPTAIN Y: With the balance of a strong unit and a supportive unit, a soldier never has to worry. Whether we’re passing the hat, bringing meals or just asking them how’s everything going in the family.

CAPTAIN Z: When you have a soldier that has a strong family, he’s going to come to work and he’s going to be willing to put in those extra hours because he knows his family is taken care of.

CAPTAIN Y: Once they receive help and once you’re able to help, that soldier is going to dedicate himself more to the Army.

CAPTAIN Z: And that’s one of the great things about being in the Army. There’s no other employer in the world that will support its employees like the Army does. I’m working for somebody that’s going to take care of me, that’s going to take care of my family, and they’ll take care of my battle buddies if they need help. And then you have the support of your unit.

CAPTAIN Y: It’s an underlying trust that you build with your soldiers. It’s also a culture. You’ll never read about it. You’ll never see it. Once you put this uniform on, that you’re part of a family. Leaving no man behind and that your small part of the Army is taking care of your family.

CAPTAIN Z: And that saying, leave no man behind, it doesn’t just refer to when you’re on the battlefield. It refers to just as much when you’re back here at home station and your soldier needs help. You just don’t leave him out there on his own. You bring him in and you take care of him.

CAPTAIN Y: And it’s amazing.

Deconstructing Commercials

This week’s assignment was to deconstruct two TV commercials, reverse engineering them into shooting scripts. I have chosen commercials by Allstate and Huntington Bank.

Allstate Mayhem :GPS Commercial

Allstate Mayhem: GPS Commercial

  VIDEO AUDIO
1. MS of front seat of car from passenger side showing a man driving with Mayhem sitting on the middle console, leaning against the dash. Mayhem is speaking to the audience as the man drives. The driver is not aware of the audience.Small disclaimer text appears.  Mayhem to audience:I’M YOUR GPS.Mayhem to driver:TURN RIGHT UP AHEAD.

Mayhem to audience:

YOU NEVER UPDATE ME, SO NOW, I JUST HAVE TO WING IT.

Mayhem to driver:

I MEANT, TURN LEFT UP AHEAD.

2. MS from back seat straight on Mayhem, with the driver and steering wheel partially visible. Mayhem to driver:RECALCULATING… TURN RIGHT
3. MS from passenger seat of driver quickly turning the steering wheel right. Mayhem to the driver:NOW!
4. WS of driver’s car veering to the left of the shot (the driver’s right) down a different street. Sound of horn honking.
5. MS from back seat on Mayhem with driver partially visible on the left. The windshield is visible and the car is obviously going down a one way street the wrong way. Mayhem:HA, HA HA!
6. WS of the driver’s car crashing into the front of a parked car. Crashing sounds.
7. MS of the driver’s car crashing into the front of the parked car. Crashing sounds.
8. MS of the driver from the hood of the car of him opening the door to get out of the car.Small insurance information text appears. Sounds of honking horns and car alarms.Mayhem to the audience:YOUR CUT…
9. MS of Mayhem from the backseat.Small insurance information text remains and changes to different text. Mayhem to audience:…RATE INSURANCE MAY NOT PAY FOR ALL THIS, SO GET ALLSTATE. YOU CAN SAVE MONEY AND BE BETTER…
10. WS of driver as he shuts the door to his car and walks towards the car he crashed into.Small insurance information text remains. Mayhem to audience:…PROTECTED FROM MAYHEM…
11. MS of Mayhem from backseat.Small insurance information text remains. Mayhem to audience:…LIKE ME.Mayhem to driver:RECALCUTLATING!
12. Blue screen with font (animated to appear one at a time):

(Allstate logo)

Allstate

AUTO | HOME | LIFE | RETIREMENT

LOCAL AGENT   888-ALLSTATE

VO:MAYHEM IS EVERYWHERE. SO GET AN ALLSTATE AGENT. ARE YOU IN GOOD HANDS?

Huntington Bank Do the Right Thing – 24-Hour Grace with Mobile Alerts Commercial

Huntington Bank Do The Right Thing – 24-Hour Grace with Mobile Alerts Commercial

(Huntington disabled the ability to embed this commercial.)

  VIDEO AUDIO
1. Entire commercial is in black and white.WS of vintage fire truck coming down a neighborhood street, shown from the middle of the street. Classic TV-style music plays throughout entire commercial.Sound of fire truck siren.
2. WS of fire truck pulling to curb, shown from the side of the yard. Sound of fire truck siren.
3. MS of a mom with her two children, a few people from the neighborhood have gathered behind her. Mom:THIS TREE, RIGHT HERE. HE’S…
4. MS of cat stuck in tree. Mom:…TOO HIGH FOR US.Firefighter:IT’S OK…
5. MS of fireman. Firefighter:…M’AM. WE’LL GET HIM.
6. Clockwise swipe transition to next shot.
7. WS of people from neighborhood watching two firefighters steady a ladder leaning against the tree as another firefighter climbs it to rescue the cat.
8. MS of firefighter climbing ladder, shot from the tree. People from neighborhood are visible watching in the background. Cat:MEOW
9. MS of firefighter as he reaches for cat in tree, shot from behind the firefighter, over his right shoulder. Huntington spokesperson appears from behind a branch and begins to speak to firefighter. Huntington Spokesman:LOOKS LIKE YOU’RE TRYING TO…
10. MS of firefighter as he stops reaching for cat and looks at Huntington spokesman, shot from tree. Huntington Spokesman:DO THE RIGHT THING.
11. CU of Huntington spokesman as he speaks to firefighter. He starts to speak to the mom and the people from the neighborhood. Huntington Spokesman:YOU KNOW WHO ELSE IS DOING THE RIGHT THING? HUNTINGTON. WITH…
12. Mom and her daughter look up at the Huntington spokesman curiously. People from the neighborhood are visible in the background, but their faces are not visible. Huntington Spokesman:…OUR 24-HOUR GRACE…
13. MS of Huntington spokesman in the tree, with top of the firefighter’s hat and the cat visible. The Huntington spokesman holds up a mobile phone. Huntington Spokesman:…WE’LL SEND YOU AN ALERT IF YOU’RE CHECKING ACCOUNT IS…
14. MS of the mom’s son holding two cans and looking from one to the other curiously, then up at the Huntington spokesman. Huntington Spokesman:…OVERDRAWN. THEN WE GIVE YOU MORE TIME TO MAKE A
15. CU of Huntington spokesman in the tree. Huntington Spokesman:…DEPOSIT AND AVOID THE FEE.
16. Grey scale graphic background with green font:(24 hour icon) 24-HOUR GRACEWITH ALERTSLEARN MORE AT HUNTINGTON.COM/GRACE

(in small grey print on bottom)

Patent Pending for the 24-Hour Grace system and method.

17. WS from tree of firefighter returning the cat to the family and the people from the neighborhood clapping. People from neighborhood clap.
18. MS of Huntington spokesperson sitting in tree. Huntington Spokesman:A LITTLE HELP, PLEASE!
19. Grey scale graphic background with grey and green font:

(Huntington logo) Huntington

Welcome.

(in small grey print)

Member FDIC. (c)2012 Huntington Bancshares Incorporated.

Classic TV-style music ends with Huntington jingle, in the style of the classic TV music.


 

References

Allstate YouTube Channel. (May 31, 2012). Mayhem: GPS Video. Retrieved Sept. 25, 2012 from: https://www.youtube.com/watch?v=4h0Qvc6_MfQ

Huntington Bank YouTube Channel. (May 21, 2012). Do the Right Think – 24-Hour Grace with mobile alerts. Retrieved Sept. 25, 2012 from: http://www.youtube.com/watch?v=VnaCDtb2LZU&feature=share&list=PL1F1CBDA77C1FE186

Partial Concept Papers

The following are two partial concept papers for my top two options for my final project for Digital Storytelling.

Frazetta Family Chiropractic

  • Focus
    • Commercial
    • 1-2 minutes
    • Website, YouTube
  • Brand
    • Doctor of whole health/wellness for entire family
    • Strengths
      • good reputation
      • convenient office hours
    • Weaknesses
      • “quack” perception
      • Perception of chiropractor for when something is wrong
  • Audience
    • Adults in Springdale area
    • Want to improve overall health/wellness
  • Content Points
    • Chiropractic care is an important part of overall wellness, not just for when something is wrong

Shady Side Academy

  • Focus
    • Commercial
    • 1-2 minutes
    • Website, YouTube
  • Brand
    • Respected PK-12 independent school
    • Strengths
      • good reputation
      • faculty/student relationships
      • quality education
      • city and suburban locations
    • Weaknesses
      • cost
      • distance between locations
      • perception as “rich school”
  • Audience
    • Parents ages 30-50
    • Living in Pittsburgh and surrounding areas
  • Content Points
    • SSA educational experience prepares children to succeed throughout their life

References

Frazetta Family Chiropractic Website. (2012). Retrieved Sept. 12, 2012 from: http://www.drfrazetta.com

Shady Side Academy. (2009). Inspire Us Through the Years The 125-Year History of Shady Side Academy. Pittsburgh, PA: Broudy Printing Inc.

Shady Side Academy Website. (2012). Retrieved Sept. 12, 2012 from: http://www.shadysideacademy.org

Three Movies: The Apartment

The Apartment

What is at stake?

Career, reputation, love and happiness.

Who is the central character? Why? Describe this character’s personal journey.

C.C. Baxter is a worker bee in a large insurance company, a “yes man” who is stuck in an ongoing bad decision that he can’t get out of. The consequence of that decision – allowing his apartment to be used for extramarital affairs by four executives at his company – is an inconvenience and ruins his reputation in his apartment building. But until Jeff, the personnel director, discovers their arrangement, the situation is no more than a nuisance.

Fran, an elevator girl in the building where C.C. works, piques his interest and he pursues her, unaware that she is Jeff’s lover. Their lives become entangled in ways that he doesn’t even know, and when he discovers the truth, he puts her feelings above his own. When he discovers her unresponsive, in his bed, after an overdose suicide attempt, he continues to place his personal reputation at risk and protects Jeff’s reputation and Fran’s feelings – as well as her life. In the end, he must place his own moral convictions above his desire to rise in his career and quits his job. As he packs to move to a new city, Fran comes to his apartment, having left Jeff once discovering C.C.’s refusal to continue to allow Jeff to bring her to his apartment. C.C. finally declares his love for her, and she utters the famous line “Shut up and deal.”

How is the character transformed?

C.C. goes from a man who trades his dignity and reputation for the benefit of others and his career, to a man who stands up for his convictions despite the results.

What good reason does the character have not to act.

C.C.’s desire to keep his job, as well as protect Fran.

Reference

Wilder, B. (Director and Producer). (1960). The Apartment. Hollywood: MGM.